Hot Herzliya

In the past few years, Herzliya, the tony suburb of Tel Aviv known for its luxurious homes located along the coastline, has also developed a strong technological presence, with many local and multinational companies taking up shop in the high-end corporate park near the city's entrance. If in the past, Herzliya was a resort destination, with tourists and families coming to spend time on the beach, it has now become a hub of business as well. While the old hotels, namely the Dan Accadia, Daniel, and Sharon scrambled to welcome business guests, rolling out costly renovations and new amenities, the hospitality market has expanded with new offerings. 2013 brought us the Benjamin Herzliya, the first business-oriented hotel. 2017 saw the opening of the Publica Isrotel, and 2018 promises the NYX Herzliya, another lifestyle hotel. In the meantime, other mixed-purpose hotels opened up, including the Ritz-Carlton, which certainly caters to hefty corporate accounts along with regular high-rollers, and the Herods Herzliya, which is more of a leisure hotel. The Dan recently unveiled a top-to-bottom renovation, hoping to remain relevant with the new competition. Now, Globes reports that the Hagag family is opening up another hotel, to be designed by famed starchitect David Rockwell. The low-lying, 180-suite hotel will be dispersed among six buildings and will be located on the marina, to allow ample parking for yachts. Some suites will have private pools, which will definitely become the place to be for well-heeled guests. The hotel will also offer timeshare options, if you're looking to move in. We're hoping that a well-respected brand will be brought in to operate the hotel. If there wasn't already a Ritz, we would think that this would be a perfect fit. Can we get a Four Seasons? Or a St. Regis?