Almost There...The Elma Arts Complex Luxury Hotel

Which still needs a new name. That is a mouthful. Maybe the hotel portion could go by The Elma? Too bad they've already hired a super-fancy design studio, Natie, to work on branding for the hotel. The result does look nice, with the Elma logo gracing the stationary, uniforms, website, and promotional material. More importantly for us, their website also provides us with some much-needed photos and renderings of the project (although one photo, of a meeting room, was clearly "borrowed" from a Westin somewhere- note the Westin logo in the bottom left!). But I digress. The hotel has also launched its very own website and a Facebook page, all flaunting the signature feminine stripes design courtesy of Natie Studios. We were also finally able to score a photo of the exterior of the hotel, which has given the old decrepit structure on the hilltop a new life. The circa 1972 building, designed by noted architect Yaakov Rechter, has sat desolate for many years while the project was being conceived. And it looks like, come November, at least part of the complex will be open to guests. The hotel is accepting reservations online starting January 1st. Rates start at $240 for a standard room and can climb to $780 for a two-story premium cottage. All rooms have patios or balconies with views and "original works of art." We're eagerly awaiting the public response to this bold project. In the meantime, feast your eyes on some photos.