West Tel Aviv

This new hotel, from the Tamares Group (Daniel hotels and Shizen Spa) was completely under the radar until today. The hotel is located on the so called "exclusive" Tzuk Beach in north Tel Aviv. All of the sixty- five rooms are one bedroom suites "of the highest quality", with two flat screen TV's, kitchenettes, private balconies, and warm wood tones. One of the nicest features of the hotel is the modern fitness hall, which looks very unlike the typical Israeli gym. The hotel also offers an outdoor pool and dairy restaurant, as well as complimentary bikes.
IsraelGuest is seeing a rise in the suite-hotel trend, with the Island Suites in Netanya, the Ramada in Netanya, Costa in Ashdod, and now the West. The West, however, seems like the only boutique hotel, with just 65 rooms. The rooms seem much more compact than those at the Ramada and the Island, though. The rest of the building (and the adjacent building) is probably apartments. Rates seem on the higher side, ranging from $300 to over $600 a night in high season.
With a location just outside Tel Aviv, and close but not in Herzliya Pituach, it's unclear which city the hotel competes with more. Either way, watch out Kfar Maccabiah!